To effectively sell kids’ products and content, understanding the new generation of parents is essential, and Millennials are becoming the influential parenting majority. A “Proprietary Survey of Moms” states that Millennial parents and their children are accustomed to being “hyper connected, with on demand content available with the ‘swipe’ of a finger and a mobile device.” This generation of families also seems to love products that have a link to the content they watch. It’s estimated that between 25% and 50% of toy purchases in the U.S. are now related to entertainment franchises, and 90% of moms say they bought a toy linked to one of the big movies of 2014: Frozen, Lego, Marvel, Transformers. (Quartz)
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