NEW GEN Z 101: Unlock & Outlast Microtrends

Target’s had somewhat of a tough 2015 so far, between backlash for body shaming and closing its Canadian stores, and they’re making some proactive moves to increase their appeal to young consumers.

Feb 27 2015

Target’s had somewhat of a tough 2015 so far, between backlash for body shaming and closing its Canadian stores, and they’re making some proactive moves to increase their appeal to young consumers. The chain will be upping spending on digital marketing efforts, and is “getting ready to reinvent its food offerings.” Food, health, and social responsibility remain important to younger consumers, so emphasizing efforts to expand their natural and organic products is likely a smart move. Target is also adding more brands that appeal to Millennials to their Made to Matter collection, including Mrs. Meyer’s Clean Day, KIND, and Ben & Jerry’s. (MediaPost)