NEW GEN Z 101: Unlock & Outlast Microtrends

Chegg, the country’s leading college textbook rental provider, is “pulling a Netflix” by handing over the majority of their print business; a major step in a plan to become a digital-only platform.

Feb 26 2015

Chegg, the country’s leading college textbook rental provider, is “pulling a Netflix” by handing over the majority of their print business; a major step in a plan to become a digital-only platform. The refocus on digital products goes beyond books. Based on the belief that everything students today want is online, Chegg plans to provide digital services like self-guided homework help, on-demand tutoring, college admissions research, and internship placement. Building a relationship with students is the goal, and several other platforms are making similar shifts. (Fast Company)