To reach Millennial women, “happiness is the new black.” According to Adweek’s six tips on creating content that appeals to this audience, they’re craving content that helps remind them of reasons to feel happy, and how to get happy.

To reach Millennial women, “happiness is the new black.” According to Adweek’s six tips on creating content that appeals to this audience, they’re craving content that helps remind them of reasons to feel happy, and how to get happy. (Wenoted that being negative is increasingly looked down upon, and that Millennials overall are looking for brands to take positivity to heart, aka Play Nice, a theme in our most recent trend report.) The list also includes a reminder that humor and memes “always trump content about ‘brand personalities,’” and that content should never be click-bait. (Adweek)