Kanye West’s sneaker collaborations with Nike were famously popular, so to handle the hype around their first design by the rapper, the Yeezy 750 Boost, Adidas has created an app that could change the game for sneakerheads. Where they once would have woken up a dawn and stood in line to get their hands on one of the 9,000 pairs being released, now consumers have “a virtual line” in their hands. The app, Confirmed, is designed for selling limited edition sneakers, notifying users when a certain shoe is available in their area, and allowing them to reserve a size to purchase in person. (Quartz)
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