It’s no news that Millennials’ affinity for craft beer and spirits is affecting the “Big Beer” industry, and during the Super Bowl last weekend, Budweiser dished out a few million dollars in an effort to reclaim Millennial consumers. But while Budweiser’s sales have gone down, sales of bourbon and Tennessee whiskey increased by 7.4% in 2014. Jim Beam’s high-end bourbon lines were up 27%. As more and more Millennials are coming of drinking age, bourbon is becoming exceedingly popular, potentially because of it’s sweet taste and affordable price point. (MarketWatch)
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