It’s no news that Millennials’ affinity for craft beer and spirits is affecting the “Big Beer” industry, and during the Super Bowl last weekend, Budweiser dished out a few million dollars in an effort to reclaim Millennial consumers.

It’s no news that Millennials’ affinity for craft beer and spirits is affecting the “Big Beer” industry, and during the Super Bowl last weekend, Budweiser dished out a few million dollars in an effort to reclaim Millennial consumers. But while Budweiser’s sales have gone down, sales of bourbon and Tennessee whiskey increased by 7.4% in 2014. Jim Beam’s high-end bourbon lines were up 27%. As more and more Millennials are coming of drinking age, bourbon is becoming exceedingly popular, potentially because of it’s sweet taste and affordable price point. (MarketWatch)