While it used to all be in the name, now brands need to prove themselves as tech savvy to appeal to young consumers.

While it used to all be in the name, now brands need to prove themselves as tech savvy to appeal to young consumers. A recent study reports that 52% of Millennials say “the technology a brand uses is the most important factor when making a purchase.” Technology is impacting young consumers’ relationship with brands because tools like apps streamline processes and personalize experiences, two characteristics that are very important to Millennial shoppers. The app store also acts as “digital-word-of-mouth,” where over half are discovering new brands and using reviews as a trusted filter. Over a third of Millennials said they would “remain loyal to brands using up to date technology” and that “technology adds value to a brand.” (Wall Street Journal)