Millennials and teens want the marketing on their social platforms to match the content they already see there.

Millennials and teens want the marketing on their social platforms to match the content they already see there. To that end, Tumblr has handpicked a group of their site’s successful artists to join the Creatrs Network, which will help brands to create ads that fit in naturally on Tumblr’s GIF and image-heavy feeds. The group will work with advertisers to create nonintrusive ads that “its users never even notice,” and that are so attractive they will hopefully want to share. A small part of the Creatr Network works on “GIFing major events,” and Tumblr says that it has already paid $250,000 to these members. (The Verge)