If BuzzFeed and the DIY section on Pinterest had a baby, it would be The Snug. This new site from Time Inc. will host aggregated DIY, crafting and décor content from their many publications, including Real Simple, This Old House, and partners like Apartment Therapy and CasaSugar. The creatively focused, image-heavy hub is an effort to strengthen Time’s connection with Millennials, and is being made with mobile viewing and social sharing as a priority. The Snug will soon feature original and video content as well. (MediaPost)
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