A new and strong desire for an authentic and high quality workwear look has brought some struggling blue-collar clothing companies back into business. Embracing the heritage of old industrial brands, Millennials are behind the resurgence and rescue of labels like L.C. King Manufacturing Co., Dickies, and Carhartt: according to Ypulse's Q4 2014 trend report, 63% want to spend their money on “classic” items. These blue-collar brands are now producing new stylish, “work-inspired” urban clothing lines for, ironically, white-collar consumers. (AdWeek)
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