Throughout this year, we’ve written quite a bit about the growing backlash against hyper-gendered toys. A large part of this trend is the rise of “empowering” toys that are “disrupting the pink aisle for girls.” Goldieblox has been a major leader in the space, but Kickstarter is filled with independent toy makers building a following for more progressive toys for young female consumers. IAmElemental action figures, female figures that embody positive qualities and have healthier body ratios than Barbie, raised more than 465% of their funding goal. (Fast Company)
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