Yesterday we told you about the appeals the mall still holds for teen female shoppers—but liking in-store retail is not exclusive to that group. While only 21% of consumers in the U.S. enjoy shopping in holiday physical stores, 18-24-year-olds are the most likely to love or enjoy shopping in stores for the holidays. At the same time, those who are doing the majority of shopping online are more likely to be younger consumers, so really omnichannel is the route to Millennials’ pockets. (MediaPost)
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