McDonald’s sales continue to fall, and their problems attracting young consumers have been well documented this year. The number of 19-21-year-olds visiting the chain every month has dropped by 13% since 2011. “Desperate to change its image,” the brand’s latest turnaround plan (is this plan E?) includes self-service kiosks, a trimmed down menu, and a search for a “big idea” that will appeal to young consumers’ interest in social good. (Business Insider)
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