Like every other fast food and fast casual brand, Quiznos wants Millennials. The sandwich chain has filed for bankruptcy, but their hope is that targeting younger consumers will bring them back from the brink. One of their efforts, Toasty.TV, is an “image-heavy” website curating news and videos with subtle Quiznos branding they hope will “provide great content to them that they want to share.” Ingredient and flavor upgrades are of course another important element in their quest to grab a generation that is “more sophisticated” than previous. (QSR)
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