It has long been said that kids just want to fit in, and Aéropostale is reformulating their focus with an eye on being a brand that will “make them feel safe.” The brand’s CEO stated, “If there’s a brand promise to Aéropostale, it’s that the teenager could wear our clothes, go to school and not be teased or made fun of the way they look.” But as our Instant Poll today shows, young consumers’ definition of fitting inmight be different from previous generations, and these days standing out in a unique way, is the one of the keys to being cool.

It has long been said that kids just want to fit in, and Aéropostale is reformulating their focus with an eye on being a brand that will “make them feel safe.” The brand’s CEO stated, “If there's a brand promise to Aéropostale, it's that the teenager could wear our clothes, go to school and not be teased or made fun of the way they look.” But as our Instant Poll today shows, young consumers’ definition of fitting inmight be different from previous generations, and these days standing out in a unique way, is the one of the keys to being cool. (Jezebel, Buzzfeed)