Bullying has become a hot button issue, but do anti-bullying campaigns work?

Bullying has become a hot button issue, but do anti-bullying campaigns work? Stuart Twemlow the author of Why School Anti-Bullying Programs Don't Work, doesn’t think so. Twemlow believes that anti-bullying sentiment and campaigns have focused too much on bullies themselves, rather than fostering a non-violent environment. However, the antibullying industry, which includes sensitivity training sessions, celebrity endorsements and marketing campaigns with Livestrong-esque bracelets,” only continues to grow. (The Week)