Yesterday, we wrote about microfame—the brief and unexpected notoriety recently seen in the #AlexFromTarget meme—and the three reasons it matters.

Yesterday, we wrote about microfame—the brief and unexpected notoriety recently seen in the #AlexFromTarget meme—and the three reasons it matters. There’s another lesson to be learned from the Alex story. In the midst of the frenzy, digital marketing startup Breakr claimed that they were actually behind the craze—a story that was quickly debunked, but cast a shadow over the trend. The reality is, fooling the internet isn’t cool anymore. Brands should think hard before they embark on an internet hoax—young consumers don’t want their trends manufactured. (PR Newser)