NEW GEN Z 101: Unlock & Outlast Microtrends

Vice media has established themselves as creators of online content that speaks to young consumers, and now they will launch a global, 24 hour TV network for their Millennial audience.

Oct 20 2014

Vice media has established themselves as creators of online content that speaks to young consumers, and now they will launch a global, 24 hour TV network for their Millennial audience. The brand’s Vice News has gotten a reputation for tackling some of the biggest international stories before much more established news organizations, and CEO Shane Smith warned traditional media outlets that as the generation ages up, they will become obsolete, and sites like Vice and BuzzFeed are “the changing of the guard.” (The IndependentThe Drum)