As YouTube becomes an increasingly mainstreamed source of young consumers’ entertainment, traditional networks are learning how to tap into the site to draw those viewers to their shows—and simply running ads there doesn’t cut it.

As YouTube becomes an increasingly mainstreamed source of young consumers’ entertainment, traditional networks are learning how to tap into the site to draw those viewers to their shows—and simply running ads there doesn’t cut it. For their fall season, ABC worked with Google to create promos specifically for YouTube and the best practices include: including branding and tune-in information within the first five seconds, breaking the fourth wall, and partnering with YouTube’s own stars. (AdAge)