What do Millennials really want? An (unscientific) poll of 100 in New York City gives a snapshot of the urban part of the generation. 51% don’t own a TV, 60% didn’t watch the Super Bowl, 31% have been on a Tinder date, 91% are on Facebook, 73% on Instagram, and 56% on Snapchat. The majority use iPhones, but prefer to read books in print, not digitally. (For data on the full generation, you can check out Ypulse’s own tracked trends on spending, media, and social networks.) (Adweek)
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