Rock the Vote’s new #CareLikeCrazy campaign is telling young voters to get to the polls so “old people” don’t decide the election. (Talk about generation wars.) Since “young people have tuned out typical campaign ads,” these spots are meant to grab attention by portraying voters who don’t care about causes like women’s rights and the environment as “villains.” Each ends with the accusatory message: “He/She Votes. Do You?” The ads are aimed at twentysomethings and will be airing on YouTube, Hulu, and social media. (Washington Post)
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