Abercrombie & Fitch has lost a lot of ground with Millennials and teens thanks to, among other things, an attitude of exclusivity. The brand is hoping to change their image, and has just announced Are You An Ally?, a program in partnership with young actress Lucy Hale to increase anti-bullying awareness. The effort will include an educational PSA featuring Hale, which will debut in 10,000 schools nationally, and be featured on YouTube. The retailer also has created a line of positive graphic tees for both kids and adults featuring messages like “Be Yourself” and “Real Is The New Black.” (YouTube)
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