Pepsi is attempting to reach new heights with young consumers by growing its content.

Pepsi is attempting to reach new heights with young consumers by growing its content. The company’s homepage has become Pepsi Pulse, “a content-forward channel for all things Millennial,” including tie-ins with celebrities like Beyoncé and Victor Cruz, and editorial content from Complex. The head of music, entertainment and cultural marketing at PepsiCo. calls the brand’s media-centric approach a part of their willingness to innovate and take risks to stay relevant. (Mediapost)