Pepsi is attempting to reach new heights with young consumers by growing its content. The company’s homepage has become Pepsi Pulse, “a content-forward channel for all things Millennial,” including tie-ins with celebrities like Beyoncé and Victor Cruz, and editorial content from Complex. The head of music, entertainment and cultural marketing at PepsiCo. calls the brand’s media-centric approach a part of their willingness to innovate and take risks to stay relevant. (Mediapost)
