GoPro consistently gains attention in Millennial media for its adrenaline filled action shorts and use among professional filmmakers, but now Millennials themselves can catch a piece of the action.

GoPro consistently gains attention in Millennial media for its adrenaline filled action shorts and use among professional filmmakers, but now Millennials themselves can catch a piece of the action. The brand has released a new lineup of cameras including an “entry level” Hero priced reasonably at $130. Features like automatic low-light shooting put this line a step ahead of the competition, and if successful, the GoPro Hero has the potential to become a regular tech purchase for young, amateur filmmakers. (TechCrunch)