Coca Cola’s “Share a Coke'' campaign has grown into such a hit that it has reversed a decade long decline in U.S. Coke consumption. The personalized bottle and can stunt—which inspired several memes, viral videos, and more than 500,000 photos on Instagram—was especially successful with young consumers, who are always looking for personalization in their products. In the words of one 22-year-old, “To see your name on a big brand, it makes it personal.” (WSJ)
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