Financial services are not appealing to Millennials, and the disconnect between the industry and the generation isn’t likely to be solved by reaching out to these young consumers on the platforms they frequent.

Financial services are not appealing to Millennials, and the disconnect between the industry and the generation isn’t likely to be solved by reaching out to these young consumers on the platforms they frequent. A recent global study found that less than 1% of Millennials want financial service providers to contact them through social media, and 59% believe they haven’t seen financial products that are targeted at “people like them.” (CNN)