Fall is around the corner, which means pumpkin spiceeverything is invading retailers. But this weekend one unexpected brand benefitted from the pumpkin spice craze when an image of a “limited edition” Durex pumpkin spice condom appeared on Twitter and swiftly went viral. The brand’s PR group “refused” to confirm if the spicy prophylactic was real until yesterday, when the brand told BuzzFeed that it is in fact a hoax—but waiting to respond allowed the internet to speculate wildly and earned Durex some serious pumpkin publicity. (PR Newser)
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