Hyperlapse has only been out for a few weeks, and already brands are finding ways to integrate the sleek video app into their social marketing.

Hyperlapse has only been out for a few weeks, and already brands are finding ways to integrate the sleek video app into their social marketing. At the recent Made in America festival, sponsor Budweiser used Hyperlapse in real time, posting the concert action on Twitter, Instagram, and Facebook. The brand was using the festival to experiment with the technology, and to capture the perspective of “the creative and the visionaries” for those who weren’t able to attend. (Digiday)