Scrolling through Vine can be a lesson in just how much creativity, comedy, and artistry young consumers can cram into just 6-seconds. HP is tapping into the talents of popular “Vine-ographers” in a new spot that features a lineup of Viners showing how they #BendTheRules and playing with brand’s Pavillion x360 convertible tablet/notebook PC. The ad doesn’t just look cool (and it really does) it also the cost the brand far less than your average commercial, and took only 11 days to produce—plus, it could capture the attention of the Vine artists’ millions of followers. (MediaPost)
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