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One mom’s open letter to Lands’ End asking why there have been cool science shirts designed for boys but not for girls has quickly gained momentum online with other parents this month, and pushed the brand to launch an entirely new line of science-themed tees for girls who love NASA, sharks, and the like.

Jul 31 2014

One mom’s open letter to Lands’ End asking why there have been cool science shirts designed for boys but not for girls has quickly gained momentum online with other parents this month, and pushed the brand to launch an entirely new line of science-themed tees for girls who love NASA, sharks, and the like. The brand has been accused of gender stereotyping in the past, and is addressing the posts on its Facebook page directly by rolling out new science-themed styles for girls this fall. (Huffington Post)

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