Rosetta Stone’s new campaign is aimed at Millennials, shifting focus from the product itself to the idea that “people who learn new languages are able to share experiences with people from other places.” The ads will run on more youth-focused channels than Rosetta has appeared on before, like MTV, VH1, and Comedy Central, but the majority of the campaign will be heavily digital and social, and include online webisodes that will air on Vice. (MediaPost)
