The marketing takeaways from the World Cup include several lessons on Millennials: they’re thinking globally and are interested in having access to the many differences in cultures and language in the world.

The marketing takeaways from the World Cup include several lessons on Millennials: they’re thinking globally and are interested in having access to the many differences in cultures and language in the world. This generation wants brands to embrace those differences and show diverse cultural insight. “Total market” approaches and simply casting multiple races is not enough, they're looking for a more nuanced approach to displaying diversity. (AdAge)