When writing about the rise of the GIF, we predicted that for young consumers moving images could be a rising expectation, and static advertisements could become a bore.

When writing about the rise of the GIF, we predicted that for young consumers moving images could be a rising expectation, and static advertisements could become a bore. That reality could be beginning. “Motion posters” are becoming a marketing tactic for big movies, and this week a set of these video posters was released to plug the upcoming Teenage Mutant Ninja Turtles reboot. Each teenage turtle has their own poster, which gives a 15 second glimpse of the characters in action. (The Verge)