Subscription services are evolving, and now popular beauty sample subscription service Birchbox is opening their first retail store, continuing the trend of e-tailers making moves offline. The store opens today in New York and “looks like a living incarnation” of the brand’s site. Shoppers will be able to sign up for a Birchbox membership on iPads in-store, and the location is offering beauty services and classes in hair, nails, and makeup. (Fast Company)
