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Old Navy is playing on the vending-machine marketing trend to promote their summer flip-flop sale.

Old Navy is playing on the vending-machine marketing trend to promote their summer flip-flop sale. Machines filled with the brand’s flip-flops have been placed all around L.A. and New York, and will dispense free flops to those who tweet out a special code. The campaign is also being plugged on Jimmy Kimmel Live, which will be airing a skit using the product tomorrow night. (Creativity Online)

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