It’s not just fashion bloggers who are showing their influence: last week, Anheuser-Busch began to publish their ingredients thanks to a consumer campaign headed by food blogger “Food Babe.” The ingredients turned out to be simple and not scary, which likely contributed to the speed at which the brand responded.

It’s not just fashion bloggers who are showing their influence: last week, Anheuser-Busch began to publish their ingredients thanks to a consumer campaign headed by food blogger “Food Babe.” The ingredients turned out to be simple and not scary, which likely contributed to the speed at which the brand responded. Other brands would be wise to follow-suit—as Beer Marketer's Insights commented, “fighting transparency in 2014 is often a losing battle.” (Ad Age)