For the upcoming holiday, Dove Men+Care’s new campaign is shining a spotlight on all the ways that dads come to the rescue.

For the upcoming holiday, Dove Men+Care’s new campaign is shining a spotlight on all the ways that dads come to the rescue. While 75% of dads 25-54 say they are responsible for their child’s emotional well-being, only 20% see that reflected in media. We’ve said before that as the more of the next generation begins to have children, it won’t just be about Millennial moms, but about Millennial parents. More brands would be smart to start planning for how to talk to dad—and not just for Father’s Day. (AdWeek)