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Last month, Disney told inquiring fans that they had no plans to make Princess Leia toys, prompting many to ask if the brand thought Star Wars was “just for boys.” But thanks to a wave of outrage and a consumer protest campaign using a #WeWantLeia hashtag, Disney has now announced it is going to be adding Leia products in the next few months.

Jun 09 2014

Last month, Disney told inquiring fans that they had no plans to make Princess Leia toys, prompting many to ask if the brand thought Star Wars was “just for boys.” But thanks to a wave of outrage and a consumer protest campaign using a #WeWantLeia hashtag, Disney has now announced it is going to be adding Leia products in the next few months. (Mediabistro)

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