Many Gen Xers and Millennials loved her growing up, and now, in the age of every kind of “con,” Hello Kitty is getting her first fan convention in honor of her 40th birthday.

Many Gen Xers and Millennials loved her growing up, and now, in the age of every kind of “con,” Hello Kitty is getting her first fan convention in honor of her 40th birthday. The event will be held in Little Tokyo, L.A. starting October 30th, in conjunction with Target, who will be offering Hello Kitty anniversary products in stores and online this fall. (Kidscreen)