Our exploration of Snapshot Marketing looked at the benefit of impressions and authenticity in visual platform marketing, but we know some brands still want to know how the networks will help them sell. Vogue is one step closer to figuring that out: their Instagram feed is now shoppable, thanks to the use of rewardStyle’s Like to Know feature, which sends an email to consumers to let them know how to purchase items they’ve liked. (Digiday)
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