Now that Disney controls Star Wars, creating a new film to be released in 2015, they also control the franchise’s notoriously successful branded products.

Now that Disney controls Star Wars, creating a new film to be released in 2015, they also control the franchise’s notoriously successful branded products. But do they think the merchandise is just for boys? It seems that a gendered approach is being taken in marketing Star Wars “swag,” and Princess Leia products are not being planned. (Jezebel)