Pepsi is going all out in their promotion for the upcoming World Cup—an event with a large multicultural Millennial audience—and the beverage brand is branching into new product territory to capitalize on the excitement. We told you about their Beats of the Beautiful Game music album, and now they've unveiled a “Live For Now” capsule clothing line inspired by “the best of art and football.” The streetwear, electronics, and accessories showcase original work from six international street artists. (The Drum)
