While Apple isn’t hurting for profits, it also isn’t the coolest tech on the block anymore, so rumors of Apple’s acquisition of Dr. Dre's Beats for $3.2 billion have some questioning what it’s all about. While the cool factor is an added bonus, more important areas of Beats include its competitive streaming service and headphone dominance, hinting that Apple may be interested in expanding its product lines. (Adweek)
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