Cosmetics brand Nivea has launched a print campaign for Nivea Sun Kids in Brazil that manages to integrate technology, and appeal to parents. The ad includes a detachable strip that can turn into a reusable humidity-resistant bracelet that tracks kids at the beach. After downloading a special Nivia Protégé app, the bracelet will tell them how far away the child is, and allow them to set a maximum distance the child must stay inside of. (Popsop)
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