Domino’s succeeded with their campaign admitting their flaws years ago, and their new ads take on another Millennial-friendly theme: being willing to experiment and fail.

Domino’s succeeded with their campaign admitting their flaws years ago, and their new ads take on another Millennial-friendly theme: being willing to experiment and fail. To promote their new specialty chicken products the brand is poking fun at their own past failed food innovations, showing they are “not afraid to step out of [their] comfort zone and take risks.” (Mediapost)