Upworthy, a leader in social good content and hybrid activism, is about to integrate advertising into their site.

Upworthy, a leader in social good content and hybrid activism, is about to integrate advertising into their site. Upworthy Collaborations will included promoted brand posts and sponsored topics, though the startup promises it will not work with every brand and will avoid those companies that “greenwash” to help their image. In a blog post announcing the change, transparency and retaining reader trust were emphasized. (TechCrunch)