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Disney will now be tracking your every skip down Main Street U.S.A.

Mar 12 2014

Disney will now be tracking your every skip down Main Street U.S.A. during their $1 billion MyMagic+ experiment. Wristbands with RFID chips link visitors’ information to the parks for more seamless purchasing, ticketing, and more, providing a constant flow of data that will optimize and personalize park experiences. But will “Big Mickey” creep out consumers? (Businessweek)