Disney will now be tracking your every skip down Main Street U.S.A.

Disney will now be tracking your every skip down Main Street U.S.A. during their $1 billion MyMagic+ experiment. Wristbands with RFID chips link visitors’ information to the parks for more seamless purchasing, ticketing, and more, providing a constant flow of data that will optimize and personalize park experiences. But will “Big Mickey” creep out consumers? (Businessweek)