The trend of secrecy and anonymity on social media is only growing, and app Whisper is planning to “shine a spotlight” on the stories being told on their platform—like the Gwyneth Paltrow affair post that made headlines last month—with the help of viral content superstar Neetzan Zimmerman. Secrecy apps like Whisper are a getting a lot of attention at SXSW. (Bloomberg)
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