After years of ignoring social media marketing, it seems that Apple’s first-ever social campaign has debuted on Tumblr, the creative community with the Millennial user majority.

After years of ignoring social media marketing, it seems that Apple’s first-ever social campaign has debuted on Tumblr, the creative community with the Millennial user majority. An “I See 5c” page has reportedly been popping up as sponsored content on some users’ feeds, featuring colorful animated shorts of the iPhone 5c “dots,” which could be previews of a larger campaign. (Digiday)