Nascar’s new spot “Heroes” fine-tunes the brand’s positioning with an ad that shows kids dreaming of becoming racecar drivers.

Nascar’s new spot “Heroes” fine-tunes the brand’s positioning with an ad that shows kids dreaming of becoming racecar drivers. The children shown are both male and female (Nascar’s audience is evenly split between genders) and the ad steers clear of the ”overly cutesy” in favor of showing the next generation as true fans. (Adweek)